Creative Lead, Director (Multimedia / Art Campaign)
A multi-pronged campaign, online, in BARTs and in front of tech offices
A satirical confrontation of the relationship between wealthy tech employees and the unhoused population of San Francisco. We built “homelessness blinders” and pitched them as a new tech product to highlight the absurdity of the wealth disparity in the Bay Area. Campaign included a physical booth, products, fake BART ads, and an online video campaign.
